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Personalised Care - making it personal for our population

Personalised care is a whole system approach enabling services across health, social care, public health and community to be linked together around the individual. It’s about asking patients "What matters to you?" rather than "What's the matter with you?"

It is important because a one-size-fits-all health and care system simply cannot meet the increasing complexity of people’s needs - and Personalised Care is proven to be central to improving outcomes for patients, getting them the help they really need, and ultimately reducing health inequalities and demand on services. Specific benefits of personalised care include better adherence to medical advice – since the patient was involved in the decision – and increased patient and clinician satisfaction. There is a growing body of evidence to show the positive impact of personalised care on patients and health and care professionals.

The NHS Long Term Plan states that people will get more control over their own health, and more personalised care when they need it. They will access personalised care through six key components:


  • Patient choice.
  • Choosing the right treatment for the person through shared decision making.
  • Supported self-management and self-care.
  • Social prescribing and community-based support.
  • Personalised care and support planning.
  • Personal health budgets and integrated personal budgets.

On these pages, you will find a wealth of information on each of these components, to support the development of personalised care in your professional practice and that of your team and wider organisation. This includes links to online training, self-development materials, and further reading. The Programme Team can also help you and your team with bespoke development and training, and with support to embed personalisation as business as usual. 

Coventry & Warwickshire ICS is committed to delivering Personalised Care across its services and pathways, working to embed the different components of Personalised Care, training our workforce, and working with our patients and population so they feel supported.

Find out more about the Long Term Plan
Find out more about what the Programme Team can do for you
Find out more about Coventry & Warwickshire’s Personalisation Strategy


If you need further support and guidance, please get in touch with the ICS personalisation team.

How to contact the C&W Personalisation Programme team:


To reach us directly:

Karen Higgins, Programme Manager,
Laura Quirke, Programme Coordinator,
Kanika Khillan, Programme Support Officer,

Coventry and Warwickshire Personalisation Strategy Personalised Care, Strategies, reports and publications March 2023 Download
Comprehensive Model Factsheet Personalised Care March 2023 Download
Personalised Care Factsheet Personalised Care March 2023 Download
The Evidence for Personalised Care Personalised Care March 2023 Download
Universal Personalised Care Implementing the Comprehensive Model NHSE 2019 Personalised Care March 2023 Download